
Banff Centre president Jeff Melanson. Photo montage: Laura Vanags.
I am writing this column six months into a remarkable adventure as president of The Banff Centre. At this point, it has been my privilege to meet with every single staff member of our great organization. I am constantly impressed and amazed by the tremendous passion and energy my colleagues bring to work every day. With talent, drive, and a commitment to build on our great legacy, we have a shared confidence that The Banff Centre is on the verge of transformative growth. The Banff Centre is poised to assume an international leadership role as the world’s foremost centre for the exploration of creativity and innovation across disciplines and without boundaries.
As many of you will know, The Banff Centre was founded in 1933. The Centre’s founding is remarkable in several respects. Firstly, it shows tremendous foresight for our pioneering leaders, governments, and other institutions struggling through the Great Depression to invest in the creation of an institution with our founding principles and aspiration. Secondly, we were a child of the Extension Division of the University of Alberta, an initiative that strove to ensure the best academic knowledge and insights were made available and accessible to as many Albertans as possible. So, our early days were shaped by tremendous ambition/aspiration brought together with a determination to make exceptional artistry and ideas available to all. How are these founding conditions relevant today? Our world finds itself in a period of tremendous economic change and uncertainty. These challenges, much like those brought on by the Great Depression, may transform our understanding of how our world works, what opportunities lie ahead, and what conditions must be created to ensure we can meet the challenges of tomorrow.
On April 23, 2012, The New York Times ran a fabulous piece by David Brooks on The Creative Monopoly, expressing the need for more investment in creative education for future “Creative Monopolists”. In this case, monopolist is meant to describe new entrepreneurs who are pioneering, and who can imagine totally uncharted space, territory, or opportunity. These are people who are encouraged to think dynamically, to take risks, to imagine. These are the sorts of artists and leaders we develop every day at The Banff Centre. So, what lies ahead for The Banff Centre? While it is always risky to predict a specific outcome in a creative context, I will share what I anticipate will be a few highlights of the years to come.
Content Creation and Dissemination: on one of the walls of the Eric Harvie Theatre, we have inscribed the words “Made in Banff, Shared with the World!” It is our intent to fully live up to these words through ensuring that the work of our artists, leadership development participants, conference attendees, faculty, and staff is fully captured and shared as widely as possible. Of course, we will continue to develop work physically through co-productions, commissions, and residencies, but we will also add several robust dissemination channels over the next few years. These new channels will include a Banff Centre radio stream (local and online), webcast capacity for all Banff Centre events, a renewed focus and investment in our Banff Centre Press, dramatic new endeavours in the television broadcast world, and digital media as the connector to bring all of this content together. Over the next few years, everyone should be able to access Banff Centre content from anywhere in the world on whichever media platform they prefer.
Leadership Development: The Banff Centre has a long and proud tradition of creating programs, summits, and training opportunities for Canadian leaders across disciplines and sectors. We will build on past successes by complementing our existing programming with new initiatives in executive leadership. These new initiatives will focus on creativity and entrepreneurship, social innovation/enterprise, and creative industries/cultural economics. We believe this renewed programming will play to the unique strengths of The Banff Centre and also serve to build important “think and do tanks” for some of the most serious challenges facing Alberta, Canada, and our world.
Arts Programming: I am delighted to have the opportunity to work with a tremendous team of artistic directors across our 13 artistic disciplines. With close to 4,000 artists visiting The Banff Centre each year, I do believe we are the largest arts incubator on the planet. In order to make the most of our unique global positioning and to continue to succeed on the international stage, we need to ensure we can invest fully in supporting our artists and creative partners, and continue to attract and retain the very best faculty and staff. Our ambition is to design and implement the most compelling programming possible — in essence, to provide our faculty, staff and creative collaborators with the resources to dream big, to take risks, to tackle tough questions, and to lead.
Campus Renewal: our next phase of investments in buildings will focus heavily on our artistic facilities. We are currently in the process of imagining new theatre, art gallery, art incubation, music, mountain culture, and other artistic facilities. In addition to attracting local, provincial, national, and international audiences, these facilities will enable our artists, leaders, faculty, and staff to create and imagine the next big ideas, transformative innovations, and models for community engagement.
The days ahead are exciting and it is an honour for me to follow in the footsteps of The Banff Centre’s legacy of dynamic presidents. I look forward to working with The Banff Centre team and our community to ensure we push boundaries and represent the very best of Alberta and Canada to the world.