The Crossmedia Banff event is an opportunity for cross-pollination between the most innovative companies and creators in motion, mobile, marketing, publishing and games. The strength of this event is the broad learning and sharing that is created between globally influential groups and individuals. And it’s my belief that the beauty of an event like this taking place in Banff is that the mountains themselves actually become one of those influencers.
I observed multiple presenters and audience members express their thoughts on the inspiration they were feeling in their surroundings here. And it got me thinking - could the mountainous setting really influence bigger-picture thinking about how we interact with our communities and technologies online? Can the natural environment be an influential player in the growing online conversation, bringing a sense of grounding, a natural human connection to some of these very big ideas?
The mountains are an integral and instrumental part of The Banff Centre experience and it is motivating to think that their voice might actually have a subtle influence on the direction we humans take with our new technologies, perhaps moving us closer towards more natural sustainable systems and behaviours.
During the course of Crossmedia, there were many references to the sense of awe felt being in the mountainous surroundings; how it puts the purpose of our work into perspective and reminds us of how small we are. But I thought Erik Martin, General Manager of Reddit expressed it best when he looked out the window and admitted:
“These mountains make me wonder if all this social media stuff is completely insignificant.”
He later went on to share, half-jokingly, that as an internet-based entertainment company Reddit’s main source of competition is “work, study and the outdoors.”
Again, I wondered, is this the direction we hope to go with our communications technologies? Moving away from time spent in the outdoors, in particular? Looking upwards at the mountains as we do each day at the Centre, who could argue that they don’t have an affect on us by putting things into perspective?